Case study

Flash Design

Reorganize an agency running 100+ web, SEO and dev projects in parallel to improve speed, visibility and team autonomy.

Company

Role

Project Manager & AI Automation Lead

Period

Sept 2024 to Sept 2025

Location

Barcelona, Spain

●100+ projects managed●-20% delivery time●#1 visibility in the Swiss market

I turned a highly manual project setup into a more structured, better-instrumented operating system for both the team and their clients.

The challenge

•Run a high volume of design, SEO and dev projects with too much manual tracking and too little standardization.
•Coordinate designers, developers, clients and business priorities without slowing delivery.
•Help the team adopt automation habits and more resilient operating processes.

•Operational workflow redesign with Zapier, Make, Airtable and Notion to structure backlog, reporting and client follow-up.
•Better dev-design-client coordination methods and clearer visibility on project progress.
•Combined work across organization, SEO, landing pages and team enablement.

•Around 20% faster delivery on the projects I managed.
•Swiss clients pushed to very strong visibility, up to #1 position in their market.
•A more autonomous team thanks to clearer workflows and better tool adoption.

OpenAIZapierMakeAirtableNotionSEO operationsProject management

“She reshaped how we run our projects. We're never going back.”
Founder, Flash Design